We had the pleasure of interviewing Matt Carter this past week. As the President of Boost Mobile, Matt showed us stellar entrepreneurial and enterprise management skills while also giving us a great reminder of the need for work-life balance. Matt Carter was an inspiration to us. His humility was unmatched and his confidence levels were high; however, he continued to stress to us the need for customer advocacy in a mobile industry that has historically been so disparate in the needs of its buyers. In talking with Matt, the company is just as concerned with the voice of the customer as it is its bottom line...an impressive paradigm shift in the mobile phone industry.

And confident Matt Carter and company should be. As a company, Boost has grown tremendously while providing award - winning customer service. Since January 2009, Boost Mobile has added a whopping 2.1 Million customers via simple customer-centric rate plans.

Not only could we directly observe the company's consideration of the customer under Carter's auspices, but we're also impressed by Matt's sense of teamwork, giving credit to his employees where it was due, and also by their very apparent presence in the community. Through sponsorship of key events in the Atlanta area, Boost Mobile's sense of altruism matches their desires to change the way mobile phone business is done.